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FROM A VISION TO THE PLATFORM

Understanding an entrepreneur's vision and then executing that vision

Jes Reed Yoga Practice

OVERVIEW

I designed a logo to represent the core of her yoga practice as she expanded her business.

TOOLS

Adobe Illustrator

SKILLS

Graphic design

DELIVERABLES

Logo and brand

JesReed.png
CHALLENGE: EMBODY

Collaborating with the client, we wanted the logo for her yoga practice to be simple, but still meaningful.

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EXECUTION​​

The goal of her practice is for clients to regain/maintain their balance, mobility, and strength as they age. Holding these values closely, I pitched the "circle swoop" logo, and the client loved it because:

  • The color palette is friendly, calm, and approachable.

  • The round blue bowl shape represents balance.

  • The teal swoop represents motion and movement.

  • The purple arch represents a shield, protection, and therefore, strength.

  • The combined image of the circle shows wholeness.

Every element of the logo embodies the mission of her yoga practice and her goals for her clients.

​RESULTS

The client was very satisfied with my approach and execution of the perfect logo to represent her practice.

© 2025 Christine Karr  |  Karrtist

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