Understanding an entrepreneur's vision and then executing that vision
Jes Reed Yoga Practice
OVERVIEW
I designed a logo to represent the core of her yoga practice as she expanded her business.
TOOLS
Adobe Illustrator
SKILLS
Graphic design
DELIVERABLES
Logo and brand
CHALLENGE: EMBODY
Collaborating with the client, we wanted the logo for her yoga practice to be simple, but still meaningful.
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EXECUTION​​
The goal of her practice is for clients to regain/maintain their balance, mobility, and strength as they age. Holding these values closely, I pitched the "circle swoop" logo, and the client loved it because:
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The color palette is friendly, calm, and approachable.
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The round blue bowl shape represents balance.
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The teal swoop represents motion and movement.
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The purple arch represents a shield, protection, and therefore, strength.
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The combined image of the circle shows wholeness.
Every element of the logo embodies the mission of her yoga practice and her goals for her clients.
​RESULTS
The client was very satisfied with my approach and execution of the perfect logo to represent her practice.