Understanding an entrepreneur's vision and then executing that vision
Jes Reed Yoga Practice
OVERVIEW
I designed a logo to represent the core of her yoga practice as she expanded her business.
TOOLS
Adobe Illustrator
SKILLS
Graphic design
DELIVERABLES
Logo and brand
CHALLENGE: EMBODY
Collaborating with the client, we wanted the logo for her yoga practice to be simple, but still meaningful.
EXECUTION
The goal of her practice is for clients to regain/maintain their balance, mobility, and strength as they age. Holding these values closely, I pitched the "circle swoop" logo, and the client loved it because:
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The color palette is friendly, calm, and approachable.
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The round blue bowl shape represents balance.
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The teal swoop represents motion and movement.
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The purple arch represents a shield, protection, and therefore, strength.
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The combined image of the circle shows wholeness.
Every element of the logo embodies the mission of her yoga practice and her goals for her clients.
RESULTS
The client was very satisfied with my approach and execution of the perfect logo to represent her practice.