Understanding an entrepreneur's vision and then executing that vision
ThankTank 2.0
OVERVIEW
I collaborated closely with the founder to design and develop a platform prototype that he could pitch to potential partners and investors.
TOOLS
Adobe XD; Photoshop; Illustrator
SKILLS
UI design; UX design; graphic design; copywriting; strategy
DELIVERABLES
A platform prototype/walkthrough
CHALLENGE: INTUITIVITY
The goal was to build a platform that charities can use to build and segment their fundraising campaigns. The platform needed to be comprehensive, extremely user-friendly, and intuitive to use.
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EXECUTION​​
I collaborated closely with my client to understand his current business and to strategize on his ideal future business flow. We then discussed competitors in the space as well as hurdles users have with current options.
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Taking the perspective of a nonprofit fundraising group, I outlined the fundraisers' processes from start to finish, converted it to a digital process, and then focused on what would better streamline and simplify the process on this new platform. I pitched a custom drag-and-drop workflow, so users have complete control and customizability with each campaign. This way, users can pinpoint when campaigns change patterns and specific deliverables.
​RESULTS
The client was thrilled with my diligent process, my thoughtful strategy, and my dynamic platform prototype. He believes this deliverable will allow him to illustrate the platform clearly and engagingly in his future pitches to potential partners and investors.