MAKING WAVES AT TRADE SHOWS
Collaborating on trade show materials to "make waves" for a photonic device company
Phase Sensitive Innovations (PSI)
OVERVIEW
I created cohesive, polished graphics for a trade show booth layout and an auto-playing PowerPoint slide deck highlighting company services and device features.
TOOLS
Adobe Illustrator, Photoshop; Microsoft PPT
SKILLS
Graphic design; presentation creation
DELIVERABLES
Trade show booth materials; PPT presentation deck
CHALLENGE: INVITE
The client wanted to have a more inviting trade show presence for 2023.
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EXECUTION​​
I edited provided images (left and right panels) and customized a representative stock image (center) to create a bright, bold backdrop across multiple panels. The center panel can be divided in half for smaller spaces, so the design achieves flexibility for all configurations.
CHALLENGE: ENGAGE
In addition to designing the backdrop panels, I was tasked with setting a creative eye on their PowerPoint presentation, which auto-plays on the monitors attached to the backdrop.​
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EXECUTION​​
I upgraded the presentation's approach to present as a seamless, streamlined video rather than a clunky, text-heavy set of PowerPoint slides. This included:
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Ensuring consistent slide design (typography, colors, sizing, etc.)
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Decluttering and separating crowded slides
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Creating a hierarchy structure that was parallel for information across all slides (such as the inclusion of captions, for example)
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Applying the Ken Burns effect (aka "zoom") to still images to create dimension and movement on each slide
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Utilizing transition features to ensure each slide has the appropriate timing for the content shown
​RESULTS
The client is thrilled with the new approach and has reported improved visitor engagement during trade show events.