MAKING FOR A MEMORABLE PAsSENGER EXPERIENCE
Creating an iconic campaign for Philadelphia's iconic meal
PHL's Annual Cheesesteak Week
OVERVIEW
I created the logo and collateral for the Philadelphia International Airport's "Cheesesteak Week" and "Tour" campaigns
TOOLS
Adobe Photoshop; Illustrator. Wordpress.
SKILLS
Graphic design; logo design; print collateral; copywriting; digital
DELIVERABLES
Printed flyers and banners; digital and web graphics; email campaign design; social media graphics; event signage
CHALLENGE: BE MEMORABLE
The Philadelphia International Airport was promoting National Cheesesteak Day (March 24th, annually) with a dedicated week of events and promotions. The headlining event was a "Cheesesteak Tour" which encouraged PHL passengers to try cheesesteak and cheesesteak-inspired dishes s at multiple PHL restaurants during their stay.
EXECUTION
I created the cheesesteak in Illustrator, and I added the flags on top to symbolize 'locations.' The airplane hopping from flag to flag embodied both the airport and the 'tour' elements, and the logo was a celebrated success.
RESULTS
The 'tour' logo I created was extended throughout the entire 'Cheesesteak Week' campaign and has been utilized year after year.
