GUIDING PATIENTS AND PARTNERS TO BHAR THERAPY
Rebranding a therapy practice to match their mission
BHAR: Therapists
OVERVIEW
I developed the logo, branding, collateral materials (both print and digital), and website for the therapy practice.
TOOLS
Adobe Illustrator, Photoshop, XD; Wordpress
SKILLS
Graphic design; strategy; content creation; Wordpress
DELIVERABLES
Logo creation; brand package; copywriting; strategy; website development, website graphics; consulting
CHALLENGE: REDEFINE
The client had a goal of expanding his practice to serve more patients. He needed strategic support as well as creative execution support in order to achieve this.
EXECUTION
I worked diligently to understand his practice as a whole, as well as their process of acquiring new patients. Identifying parole officers and probation officers as a successful referral source, I redesigned the website structure and content to support engaging this targeted audience.
CHALLENGE: INSPIRE
In addition to refining the color palette and typography, I was challenged to create a logo that fit all audiences: One that inspires growth for patients, feels trustworthy to partners, and represents the practice's goals internally.
EXECUTION
Collaborating closely with the client, we developed a logo that maintained the character of the previous logo and website, but now also symbolized inspiration, trust, and their mission.
The box: Representing a patient's feelings of being trapped, either in their behaviors or their legal outcomes.
The evergreen tree: Representing the patient's ability for growth and the off-centered placement shows the freedom for that growth. Additionally, the strategies, tools, and resources BHAR proves are "evergreen" resources patients will use for life.
The breakthrough of the tree through the box: Representing the breakthroughs patients experience with BHAR's expertise.
The wordmark: Reflecting the acronym BHAR, the H is highlighted to mirror the tagline, "The Difference Begins Here."
RESULTS
The client is thrilled with the new approach, and the strategy of partnering with parole and probation officers as a referral source has allowed his to continue to scale and expand his practice, truly living up to the phrase I created as BHAR's mantra: "Strong relationships create stronger success stories."
